CRM-powered ABM
Turn your CRM into an account-based parallel dialing engine.
iGTM maps your CRM fields, turns account history and signals into custom context for every human caller, and syncs configured outcomes back to your stack.
HubSpotSalesforceAirtableGmailLinkedInPhoneCSVAPI + webhooks
CRM signal mapConfigured workflow
Opportunity stageRe-engage
Last activity93 days ago
Buying committee3 contacts
Recent signalExpansion trigger
Fields mapped→Custom context created
Synthetic workflow example
ACCOUNT BRIEFPriority expansion account
Re-open with the operational trigger, prior evaluation history, and role-specific proof.
Reason to callTailored openerRight script
Configured CRM write-backConversationCallbackMeetingNext action
8supported connection types
Field-levelmapping and workflow control
About one weekfor most standard custom builds
Supported integrations
See what connects, what it can shape, and how it fits your motion.
Every implementation is configured around the fields, context, actions, and write-back your team needs. The integration is not a fixed one-size-fits-all recipe.
CRM
3 available
HubSpot
Map the HubSpot fields that matter, turn CRM history into call context, and configure what returns after the conversation.
Explore HubSpot →
Salesforce
Map the Salesforce fields your ABM motion depends on and put that context beside every human caller.
Explore Salesforce →
Airtable
Use Airtable as a flexible source or destination, with field mapping shaped around your operating model.
Explore Airtable →Execution channel
3 available
Gmail
Coordinate email context, call preparation, replies, and follow-up inside the same account-based motion.
Explore Gmail →
Carry LinkedIn context into the call so connection activity and conversations do not live in a separate motion.
Explore LinkedIn →
Phone
Connect account context to parallel dialing, then capture the conversation evidence and outcome.
Explore Phone →Data movement
1 availableAvailable · Configurable
CSV
Map account and contact columns into iGTM or export the working data for another system.
Explore CSV →Automation
1 availableAvailable · Configurable
API + webhooks
Define the payloads, triggers, and downstream actions required by your internal GTM workflow.
Explore API + webhooks →Highest-leverage workflow
Use the CRM to run ABM at parallel-dialer scale.
Instead of treating the CRM as a reporting database, turn its account intelligence into the live context that shapes each call.
- 01
Map the fields
Choose the CRM fields that define account priority, timing, buyer context, and the reason to call.
- 02
Build custom context
Turn CRM history and current web research into an account brief and tailored talk track beside the call.
- 03
Run account-based parallel calls
Give human callers the right context while iGTM scales call attempts across the buying committee.
- 04
Return the outcome
Send the configured activity, evidence, meeting, or next action into the system your team uses.
Data ownership and control
Your data stays yours. Your workflow stays configurable.
You choose which CRM fields enter the workflow, how they shape caller context, and what information returns to your stack.
Map only what matters
Connect the fields your ABM and calling motion actually uses instead of copying an entire system by default.
Define the behavior
Configure how signals influence prioritization, context, scripts, routing, evidence, and next actions.
Control the connection
Set the workflow with your team and retain control over the mapping, synchronization, and connected systems.
Request an integration
Tell us what should connect and what it needs to do.
Give us the system, the fields that matter, and the outcome you want. We will review the API access, map the workflow, and respond with the fastest practical path.
- Field mappingChoose the account, contact, activity, and outcome data that matters.
- Custom behaviorDefine how context, triggers, actions, and write-back should work.
- Typical timingMost standard integrations can be built in about one week.
Technical questions
Integration questions, answered.
Does iGTM integrate with HubSpot?
Yes. iGTM can map the HubSpot fields that matter to your outbound motion, use the selected CRM context to prepare account-specific calls, and configure what activity or outcomes return to your workflow.
Does iGTM integrate with Salesforce?
Yes. The Salesforce integration is configurable around the fields, signals, calling context, and write-back behavior your team chooses during setup.
Can iGTM use custom CRM fields?
Yes. Field mapping is part of the integration design. Your team chooses which CRM fields shape prioritization, context, scripts, routing, and downstream actions.
Can CRM data power account-based parallel dialing?
Yes. This is iGTM’s highest-leverage integration workflow: map the account signals already in your CRM, turn them into custom context and a reason to call, and keep that context beside human callers while parallel dialing.
Can iGTM build an integration that is not listed?
Yes. Tell us where the data lives and what the workflow should do. Most standard custom integrations can be scoped and built in about one week, depending on API access and workflow complexity.
What can an integration write back?
The write-back is configured around the destination system and your workflow. It can include the selected activity, outcome, evidence, notes, meeting information, or next action supported by that setup.
Who owns the data connected to iGTM?
You do. Your CRM data remains yours, and your team controls which fields are mapped, how they shape the calling workflow, and what information is returned.
Map the highest-leverage play