Outbound ROI Calculator
Turn personalized calling assumptions into a business case.
Use your expected qualified meetings, contract value, close rate, and gross margin to model the potential return and the point where your software, managed caller, or complete motion breaks even.
Run your numbersYour assumptions
Model your signal-to-call motion.
Choose an iGTM operating level, then use conservative qualified-meeting numbers from your own funnel. Daily dial attempts are not used as a revenue guarantee.
Estimated monthly impact
at the contract value, close rate, and gross margin entered
Planning estimate only. Actual results depend on market, list quality, offer, sales cycle, execution, and close performance.
How the model works
Transparent enough to challenge.
The calculator is intentionally simple. Every output traces back to five assumptions you can replace with your own funnel data.
- 01Expected customers
Qualified meetings multiplied by your meeting-to-customer close rate.
- 02Gross profit
Expected customers multiplied by contract value and gross margin.
- 03ROI
Gross profit minus the monthly investment, divided by that investment.
Use the result well
Start conservative. Then pressure-test the motion.
Use real close rates. If your funnel is new, model a low, middle, and high case instead of relying on one optimistic number.
Respect the sales cycle. The model estimates value created by one month of meetings; cash collection may happen later.
Improve the inputs. Better CRM and web signals, lists, scripts, training, and call evidence are the levers iGTM is designed to sharpen over time.
Review the business case