What does the customer need to believe?
A clear offer, a credible motion, and results they can inspect.
The team
The operators behind the operating system.
iGTM is built by sales leaders who have hired, trained, managed, and scaled outbound teams. They saw the same gap repeatedly: CRM and web signals, scripts, callers, dialing, training, and evidence lived in separate systems.
19 yearsSales experience
$500K → $30MARR scaling experience
2 disciplinesRevenue + SDR operations
Why this combination matters
Customer context on one side. Caller reality on the other.
Personalized calling only works when the signals behind the account and the person making the call operate in the same system.
01Co-founder · Revenue
Peter Drummond
LinkedInPeter brings 19 years of sales experience. Before iGTM, he helped scale Beanworks from $500K to $30M ARR through its nine-figure exit to Quadient.
What Peter owns at iGTM
- Customer outcomes and commercial strategy
- The offer, message, and GTM operating model
- Revenue growth and company partnerships
2025 to present
Founder
iGTM
2017 to 2025
Vice President of Sales
Beanworks / Quadient Financial Automation
2012 to 2016
Sales leadership and enterprise selling
Rise People / Payfirma
02Co-founder · SDR Operations
Annabelle Kovacs
LinkedInAnnabelle brings hands-on SDR leadership, revenue operations, and sales-management experience. At Beanworks and Quadient, she progressed through sales-management and director-level roles.
What Annabelle owns at iGTM
- SDR recruiting, readiness, and development
- Training, QA, and daily operating cadence
- The systems that make performance reviewable
Now
Co-founder
iGTM
Previously
Senior Sales Director
Quadient Accounts Payable Automation
Previously
Sales Director and Sales Manager
Beanworks
A shared operating point of view
Make the context useful. Make the calls personal. Make performance reviewable.
That principle guides how iGTM turns signals into calls and how it recruits, trains, supports, and presents SDR talent to companies.
Talk with the operators